New York’s Green Rush: General License Applications Open on October 4th

by | Sep 27, 2023 | Cannabis

The Empire State is on the verge of a groundbreaking moment as it ushers in a new era of cannabis legalization. After more than 2 1/2 years since receiving the official green light for adult-use cannabis, the state is now ready to accept general license applications. This pivotal opportunity, explored in our blog “New York Cannabis Licensing: Opportunities and Challenges,” opens up a diverse range of possibilities for entrepreneurs and investors, spanning various license types, including retail, cultivator, processor, distributor, and microbusiness licenses.

Complete the form below to download Opus Consulting’s 2023 New York Cannabis Market Report. Here’s what you need to know:

Preview of New York Cannabis Market Update.

Timing will be crucial. The application window is open for a limited 60 days, starting on October 4th. For those who have already ventured into the cannabis industry as AUCC and AUCP license holders, an opportunity to transition to a general license will be available. This will be a key opportunity as experience gained under a conditional license can be leveraged as the state’s cannabis industry continues to expand. If you’re already operating within the medical cannabis sector and are eyeing the adult-use market, it’s possible. However, be prepared for substantial conversion fees. This pathway offers a unique opportunity for established players to diversify their offerings. Additionally, prospective applicants who apply for a retail license that have real estate locked down will receive priority and have their application reviewed as soon as November 3rd.

In a move towards social and economic equity (SEE), the state will grant priority and discounted licensing fees to SEE applicants. This commitment to equity aims to create opportunities for a diverse range of individuals and communities to participate in the burgeoning cannabis economy. The state Cannabis Control Board has structured license fees to accommodate various ambitions. Depending on the type of license you are looking to pursue, fees range from $1,000 to $210,000. This tiered approach ensures that the barrier to entry is manageable for a wide range of aspiring cannabis entrepreneurs. To secure a license, applicants must provide comprehensive operating plans, including security and training strategies. These plans are essential to ensure compliance with state regulations and to demonstrate your commitment to a safe and responsible cannabis operation.

Notably, New York state regulators have opted not to impose caps on any license types. This decision fosters a competitive landscape, allowing entrepreneurs to thrive based on merit and innovation.

While New York’s cannabis industry is at a pivotal moment, it’s important to note the challenges that have accompanied this shift. Despite the CCB’s approval of over 200 additional CAURD licenses, a legal setback emerged in the form of a lawsuit by veterans on August 7th, leading to a second injunction on the CAURD licensing program. Consequently, the issuance of new CAURD licenses and the approval of provisional CAURD licensees have been temporarily suspended. Nonetheless, the resilience of the industry is evident in the 23 operational storefronts and delivery services that have generated just over $66 million as of August 2023. For more information, please complete the form below to download the full report on New York Cannabis Licensing: Opportunities and Challenges.

September 2023 New York Cannabis Market Update

About Opus Consulting

Opus Consulting is a business performance advisory firm that helps businesses and executive leadership teams transform, innovate, and accelerate their operations, creating solutions to empower businesses. Launched in 2009 by founder Jacques Santucci, Opus has grown to provide strategic management and turnaround services to clients facing operational challenges and uncertainty across the U.S. With a deep understanding of clients in regulatorily complex industries such as cannabis and alcoholic beverages, hospitality, food, and beverage, agriculture, energy, and with North American Indian Tribes, Opus management consultants leverage their networks and experience in uncertain environments to help businesses and executive leadership teams thrive. Learn more at 

Media Contact: Mikayla Zordan |

Mikayla Zordan

Mikayla Zordan

Mikayla works with Opus Consulting’s senior management, consultants, and analysts to support the firm’s marketing initiatives. Before joining Opus Consulting she worked in various operational support, marketing, and client service roles in the ecotourism, hospitality, retail, and higher education industries. Mikayla graduated Magna Cum Laude from The University of New England with a B.S. in Business Administration with a concentration in Marketing. In her free time, Mikayla enjoys skiing, playing golf, and spending time with family and friends.
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