Maine’s Own Organic Milk, the MOO 3-way win

Dec 28, 2010

By now, you probably have heard about MOO Milk.

If not, here’s the concept. Maine’s Own Organic Milk Company was formed to promote farm preservation and economic development in Maine by marketing and distributing 100% Maine organic milk with an effort to preserve and increase the Maine organic milk producers’ return by locally processing a branded line of products for the food distribution chain in Maine and New England.

Our friend and colleague Bill Eldridge has been working on this project since inception. Production of MOO Milk started almost a year ago now and distribution of their products is going well. You can find MOO Milk now in over 180 stores in Maine of course but also New Hampshire and Massachusetts. If you want to know more about MOO Milk, go to their website or look at Bill talking about MOO Milk and  Slow Money on WCSH6.

What you probably don’t know is that MOOMilk has been donating its excess production to Good Shepherd Food Bank and Wayside Kitchens – two of Maine’s stellar organizations helping to alleviate hunger.

Those donations to 501(c) (3) organizations are eligible as tax deductions for individuals.  MOOMilk currently has $75,000 worth of deductions which will expire at the end of 2010. There is an additional $25,000 that is available after the end of the calendar year.

The program is quite simple. MOOMilk sells product donated to either Good Shepherd or Wayside to an individual. This is acknowledged with a paid invoice. MOOMilk then provides either Wayside or Good Shepherd with the name, address and amount of the donation. Good Shepherd or Wayside issue a letter to the individual acknowledging the donation and the amount donated which ties back to the sales receipt that MOOMilk issues to the donor.

This is a 3-way win. First, the individual receives a charitable tax deduction. Second, Good Shepherd or Wayside receive great tasting and healthy MOO organic milk which reduces their operating expenses, as milk is one of the largest line items, and, with 40% of their clients being children, the kids are not subjected to artificial growth hormones, pecticides or petroleum based fertilizers. Third, MOOMilk gets an increase in sales while doing good.

Any donation is greatly appreciated. Whether it is $2,500 or $25,000, send your check Bill Eldridge, CEO, MOOMilkCo. PO Box 55, Salsbury Cove, ME 04672, go to the MOO website or email me and I will be happy to help you.

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