Many businesses, after undergoing radical change, are now forced to adapt to the New Normal. Opus Consulting helps clients during periods of transition, and our webinar will focus on changes to the digital strategy post lockdown. Panelists of this discussion are Rich Brooks of flyte new media, who talks about his experience as a digital marketing expert, and Cameron DeLeone of CommonWealth Poultry Co., who shares his insights and lessons learned of launching an e-commerce business overnight.
Major takeaways:
1) Strengthen your online presence with your website, social media, e-commerce platform, and online ads. Leverage the tools available to make your company’s online presence known, accessible, and easy to use.
2) Invest in your brand to highlight what sets your business apart. Be organic and transparent with your customers and match your tone to the times.
3) Adapt your business model to meet the needs of customers and to achieve recurring revenue. Strive to offer subscription options and incentivize your online platform.
You can watch the full webinar through the embedded video below
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