- Launch
Flexing for Growth
How Foley’s Fitness Center Turned Vision into a $5.5M Reality
Mike Foley, founder of a successful Maine fitness center, had the dream, the community, and the drive—but not the roadmap to scale. With an ambitious goal to build a new, state-of-the-art facility in Scarborough, Maine, Foley needed the right partner to bridge the gap between vision and execution. That’s when he turned to Opus Consulting for strategic guidance in financial modeling, fundraising, and project execution.
The Challenge:
A Bold Vision Needing Financial Clarity
Foley had a loyal following and a clear concept: an all-inclusive, modern fitness facility that would elevate the gym experience for southern Maine. But turning that dream into a multimillion-dollar operation came with high stakes. The projected cost for the facility? $5.5 million.
Foley lacked the internal resources to structure the financials, attract investors, or secure the right lending to make his vision viable. Without the proper modeling, documentation, and partner support, the risk of budget overruns—or never getting off the ground at all—was high.
Opus Consulting’s Solution:
Opus Steps in with Strategic Financial Support
To make the project feasible, Foley engaged Opus Consulting Group to provide end-to-end advisory services, including:
1.
Feasibility and Financial Modeling
Opus built a comprehensive financial model to assess the viability of the project, determine break-even points, and outline funding requirements. This gave Foley and his team a clear financial picture before breaking ground.
2.
Investor and Lender Outreach
With the modeling in hand, Opus led efforts to source financing. This included securing favorable lending terms through the SBA 504 program, a crucial element in making the numbers work.
3.
Private Equity Engagement
Opus also crafted investor-facing documentation and financial projections, helping Foley bring multiple private investors on board to round out the capital stack.
Results
A $5.5M Facility Delivered—On Time, On Budget, and Built for Growth
Foley’s Fitness Center officially opened its doors in December 2019, hitting every key target set at the project’s inception.
$5.5 million project delivered on budget
Favorable lending terms through SBA 504
Private equity investment secured
Business plan targets being met post-launch
The center quickly became a regional hub for fitness enthusiasts, offering a full-service gym experience including classes, personal training, recovery services, and more. Foley’s Fitness Center is now well-positioned for long-term sustainability—and potential future expansion.
